I held a brand workshop with the major stakeholders in the project, including the CEO, running a series of exercises that delved into the positioning of the product - what it is, what it does and why that matters.
I then created a comprehensive visual language (for smartphone and tablet apps, and for their website) based on the findings from the workshop, designed to project a quiet sense of authority whilst maintaining a sense of order when displaying a variety of financial data.
“I was on Chris’ team for just short of 4 years. The design systems, brand identities, and layouts he designed were world class.”
— Luke Jones, Hudl