During the brand workshop I lead the team through a number of exercises that explored the ethos and personality of the brand. I then distilled the outputs of the workshop into principles that were used to shape every aspect of the brand experience.
We tested the identity and digital touchpoint work I produced with over 300 customers, ensuring that it resonated with people in the way intended.
“Chris is a great designer. He works fast, produces excellent work and is not afraid to challenge the brief - an essential quality for all designers.”
— Will Myddelton, Government Digital Service (GDS)