Chris Berridge
I help teams shape better products, platforms, services, and websites.
What I’ve been up to recently
Planning and running workshops with 60+ participants for a major public sector digital project.
Leveraging AI to deliver large-scale user research at speed for a project affecting everyone in the UK.
Shaping the brand and product for an AI startup, playing a key role in their $13m pre-seed raise.
Leading and undertaking the design of a mission-critical energy initiative website for GOV UK.
Leadership and senior roles
Enterprise
Adidas
Caterpillar Inc.
Channel 4
Clarks
Confused.com
Datum
Emirates
Experian
Guinness
Holiday Extras
Holland & Barrett
LEGO
L'Oréal
M&C Saatchi
Macmillan
Marriott
Nationwide
Nestlé
Npower
Panasonic
Spotify
StubHub
The Co-operative Bank
Thomson Holidays
Trainline
TUI
Virgin
Startups / Small Business
AcasusAlastair CampbellBonafide HealthBreakroom
CardeoCookpadDatumExpian
FlexyHeritage Woolen Co.HumanworksMedian Inc.
Sapera GmbH
SparkolStudy ConnectTentbox
Case studies
M+C Saatchi asked me to lead the redesign of the Department for Energy Security and Net Zero’s Save Energy at Home service, from workshops through to detailed design and user testing, to shape a clearer, more accessible and more intuitive public service.
View case study
Datum asked me to help shape the product direction and design foundations for their AI-powered developer platform, while building a lean design team and establishing collaborative ways of working across the organisation.
View case study
Experian asked me to reimagine their suite of consumer digital products, used by millions of individuals worldwide, to act as a North Star for all future product design work.
View case study
Profile
I’m an AI-native product and experience design leader and hands-on UX/UI practitioner, helping teams turn complex customer problems into intelligent, useful, and commercially effective digital experiences.
Working on
B2B platforms
Consumer experiences
Content-rich websites
Fintech platforms
Internal tools
Native apps
Large-scale e-commerce
Public-sector services
SaaS products
As featured in
Creative Review
Communication Arts
Design Week
.net magazine
Smashing Magazine
Deep experience of
AI
B2B, B2C, D2C
E-commerce
Education
Fashion
Financial Services
Fintech
Hospitality
Infrastructure
Marketplaces
Medical & Health
Public Sector
Retail
SaaS
Sport & Leisure
Travel
Key skills
AI-assisted prototypingAI workflow designBrand identityDesign systemsFigma MCP serverProduct strategyService designStakeholder managementTeam leadershipUI & visual craftUser research & testingUX & product designWorkshop facilitation
Thoughts from my colleagues
“Work with Chris if you’d like to get great results that shine for your stakeholders and your users - you’ll almost certainly learn something new about design in the process too.”
James Lang
UX Director, Google
“Chris is committed to combining flair, and precision with evidence based user centred design. These qualities have allowed him to exhibit strong, sustainable design leadership.”
Mark Hicks
Strategy Director, cxpartners
“Chris is one of the most talented designers I’ve worked with. He has both a creative and business outlook so knows how to design websites and apps that perform and delight.”
Joe Leech
Keynote Speaker & VC Coach
“I had the pleasure of collaborating with Chris on website redesigns across several countries. He understood each market’s brand and needs, while always bringing a strong user-centred approach.”
Maxime Antoine-Moussiaux
Product Manager, Proximus
About AI and design
I see AI as a way to make the design process more connected.
It shortens the distance between an idea, a prototype, a test and something a developer can actually build from. The right people can be involved earlier, decisions can be made with more context, and the work can keep moving while learning happens.
AI does not replace judgement or craft. It reduces the friction around them, so better decisions can happen sooner.
I use AI to..
Organise research and data
Challenge assumptions
Streamline the design process
Connect design systems to live code
Bring design and prototyping tools closer together
Speed up the turnaround time of user testing
Rapidly prototype on-brand user experiences
Accelerate the rate of learning
Give developers better artifacts to build from
Document the stories behind our decisions
Reduce ambiguity
I don’t use AI to..
Decide what matters
Replace user evidence
Eliminate the opportunity to follow a hunch
Shortcut critical thinking
Outsource taste or judgement
Measure success
Replace the value of deep experience
Give me objective opinion
Critique design work
Remove responsibility from the designer
Choose what is right for the user or the business
Get in touch
I’m available via chris@chrisberridge.com or LinkedIn.
Chris Berridge
I help teams shape better products, platforms, services, and websites.
What I’ve been up to recently
Planning and running workshops with 60+ participants for a major public sector digital project.
Leveraging AI to deliver large-scale user research at speed for a project affecting everyone in the UK.
Shaping the brand and product for an AI startup, playing a key role in their $13m pre-seed raise.
Leading and undertaking the design of a mission-critical energy initiative website for GOV UK.
Leadership and senior roles
Enterprise
Adidas
Caterpillar Inc.
Channel 4
Clarks
Confused.com
Datum
Emirates
Experian
Guinness
Holiday Extras
Holland & Barrett
LEGO
L'Oréal
M&C Saatchi
Macmillan
Marriott
Nationwide
Nestlé
Npower
Panasonic
Spotify
StubHub
The Co-operative Bank
Thomson Holidays
Trainline
TUI
Virgin
Startups / Small Business
AcasusAlastair CampbellBonafide HealthBreakroom
CardeoCookpadDatumExpian
FlexyHeritage Woolen Co.HumanworksMedian Inc.
Sapera GmbH
SparkolStudy ConnectTentbox
Case studies
M+C Saatchi asked me to lead the redesign of the Department for Energy Security and Net Zero’s Save Energy at Home service, from workshops through to detailed design and user testing, to shape a clearer, more accessible and more intuitive public service.
View case study
Datum asked me to help shape the product direction and design foundations for their AI-powered developer platform, while building a lean design team and establishing collaborative ways of working across the organisation.
View case study
Experian asked me to reimagine their suite of consumer digital products, used by millions of individuals worldwide, to act as a North Star for all future product design work.
View case study
Profile
I’m an AI-native product and experience design leader and hands-on UX/UI practitioner, helping teams turn complex customer problems into intelligent, useful, and commercially effective digital experiences.
Working on
B2B platforms
Consumer experiences
Content-rich websites
Fintech platforms
Internal tools
Native apps
Large-scale e-commerce
Public-sector services
SaaS products
Deep experience of
AI
B2B, B2C, D2C
E-commerce
Education
Fashion
Financial Services
Fintech
Hospitality
Infrastructure
Marketplaces
Medical & Health
Public Sector
Retail
SaaS
Sport & Leisure
Travel
As featured in
Creative Review
Communication Arts
Design Week
.net magazine
Smashing Magazine
Key skills
AI-assisted prototypingAI workflow designBrand identityDesign systemsFigma MCP serverProduct strategyService designStakeholder managementTeam leadershipUI & visual craftUser research & testingUX & product designWorkshop facilitation
Thoughts from my colleagues
“Work with Chris if you’d like to get great results that shine for your stakeholders and your users - you’ll almost certainly learn something new about design in the process too.”
James Lang
UX Director, Google
“Chris is committed to combining flair, and precision with evidence based user centred design. These qualities have allowed him to exhibit strong, sustainable design leadership.”
Mark Hicks
Strategy Director, cxpartners
“Chris is one of the most talented designers I’ve worked with. He has both a creative and business outlook so knows how to design websites and apps that perform and delight.”
Joe Leech
Keynote Speaker & VC Coach
About AI and design
I see AI as a way to make the design process more connected.
It shortens the distance between an idea, a prototype, a test and something a developer can actually build from. The right people can be involved earlier, decisions can be made with more context, and the work can keep moving while learning happens.
AI does not replace judgement or craft. It reduces the friction around them, so better decisions can happen sooner.
I use AI to..
Organise research and data
Challenge assumptions
Streamline the design process
Connect design systems to live code
Bring design and prototyping tools closer together
Speed up the turnaround time of user testing
Rapidly prototype on-brand user experiences
Accelerate the rate of learning
Give developers better artifacts to build from
Document the stories behind our decisions
Reduce ambiguity
I don’t use AI to..
Decide what matters
Replace user evidence
Eliminate the opportunity to follow a hunch
Shortcut critical thinking
Outsource taste or judgement
Measure success
Replace the value of deep experience
Give me objective opinion
Critique design work
Remove responsibility from the designer
Choose what is right for the user or the business
Get in touch
I’m available via chris@chrisberridge.com or LinkedIn.
Chris Berridge
Highlights
Roles
Case studies
Profile
Testimonials
AI and design
Contact
I help teams shape better products, platforms, services, and websites.
What I’ve been up to recently
Planning and running workshops with 60+ participants for a major public sector digital project.
Leveraging AI to deliver large-scale user research at speed for a project affecting everyone in the UK.
Shaping the brand and product for an AI startup, playing a key role in their $13m pre-seed raise.
Leading and undertaking the design of a mission-critical energy initiative website for GOV UK.
Leadership and senior roles
Adidas
Caterpillar Inc.
Channel 4
Clarks
Confused.com
Datum
Emirates
Experian
Guinness
Holiday Extras
Holland & Barrett
LEGO
L'Oréal
M&C Saatchi
Macmillan
Marriott
Nationwide
Nestlé
Npower
Panasonic
Spotify
StubHub
The Co-operative Bank
Thomson Holidays
Trainline
TUI
Virgin
Enterprise
AcasusAlastair CampbellBonafide HealthBreakroom
CardeoCookpadDatumExpian
FlexyHeritage Woolen Co.HumanworksMedian Inc.
Sapera GmbH
SparkolStudy ConnectTentbox
Startups / Small Business
Case studies
M+C Saatchi asked me to lead the redesign of the Department for Energy Security and Net Zero’s Save Energy at Home service, from workshops through to detailed design and user testing, to shape a clearer, more accessible and more intuitive public service.
View case study
Datum asked me to help shape the product direction and design foundations for their AI-powered developer platform, while building a lean design team and establishing collaborative ways of working across the organisation.
View case study
Experian asked me to reimagine their suite of consumer digital products, used by millions of individuals worldwide, to act as a North Star for all future product design work.
View case study
Profile
I’m an AI-native product and experience design leader and hands-on UX/UI practitioner, helping teams turn complex customer problems into intelligent, useful, and commercially effective digital experiences.
Working on
B2B platforms
Consumer experiences
Content-rich websites
Fintech platforms
Internal tools
Native apps
Large-scale e-commerce
Public-sector services
SaaS products
Deep experience of
AI
B2B, B2C, D2C
E-commerce
Education
Fashion
Financial Services
Fintech
Hospitality
Infrastructure
Marketplaces
Medical & Health
Public Sector
Retail
SaaS
Sport & Leisure
Travel
As featured in
Creative Review
Communication Arts
Design Week
.net magazine
Smashing Magazine
Key skills
AI-assisted prototypingAI workflow designBrand identityDesign systemsFigma MCP serverProduct strategyService designStakeholder managementTeam leadershipUI & visual craftUser research & testingUX & product designWorkshop facilitation
Thoughts from my colleagues
“Work with Chris if you’d like to get great results that shine for your stakeholders and your users - you’ll almost certainly learn something new about design in the process too.”
James Lang
UX Director, Google
“Chris is committed to combining flair, and precision with evidence based user centred design. These qualities have allowed him to exhibit strong, sustainable design leadership.”
Mark Hicks
Strategy Director, cxpartners
“Chris is one of the most talented designers I’ve worked with. He has both a creative and business outlook so knows how to design websites and apps that perform and delight.”
Joe Leech
Keynote Speaker & VC Coach
About AI and design
I see AI as a way to make the design process more connected.
It shortens the distance between an idea, a prototype, a test and something a developer can actually build from. The right people can be involved earlier, decisions can be made with more context, and the work can keep moving while learning happens.
AI does not replace judgement or craft. It reduces the friction around them, so better decisions can happen sooner.
I use AI to..
Organise research and data
Challenge assumptions
Streamline the design process
Connect design systems to live code
Bring design and prototyping tools closer together
Speed up the turnaround time of user testing
Rapidly prototype on-brand user experiences
Accelerate the rate of learning
Give developers better artifacts to build from
Document the stories behind our decisions
Reduce ambiguity
I don’t use AI to..
Decide what matters
Replace user evidence
Eliminate the opportunity to follow a hunch
Shortcut critical thinking
Outsource taste or judgement
Measure success
Replace the value of deep experience
Give me objective opinion
Critique design work
Remove responsibility from the designer
Choose what is right for the user or the business
Get in touch
I’m available via chris@chrisberridge.com or LinkedIn.
Chris Berridge
Highlights
Roles
Case studies
Profile
Testimonials
AI and design
Contact
I help teams shape better products, platforms, services, and websites.
What I’ve been up to recently
Planning and running workshops with 60+ participants for a major public sector digital project.
Leveraging AI to deliver large-scale user research at speed for a project affecting everyone in the UK.
Shaping the brand and product for an AI startup, playing a key role in their $13m pre-seed raise.
Leading and undertaking the design of a mission-critical energy initiative website for GOV UK.
Leadership and senior roles
Adidas
Caterpillar Inc.
Channel 4
Clarks
Confused.com
Datum
Emirates
Experian
Guinness
Holiday Extras
Holland & Barrett
LEGO
L'Oréal
M&C Saatchi
Macmillan
Marriott
Nationwide
Nestlé
Npower
Panasonic
Spotify
StubHub
The Co-operative Bank
Thomson Holidays
Trainline
TUI
Virgin
Enterprise
AcasusAlastair CampbellBonafide HealthBreakroom
CardeoCookpadDatumExpian
FlexyHeritage Woolen Co.HumanworksMedian Inc.
Sapera GmbH
SparkolStudy ConnectTentbox
Startups / Small Business
Case studies
M+C Saatchi asked me to lead the redesign of the Department for Energy Security and Net Zero’s Save Energy at Home service, from workshops through to detailed design and user testing, to shape a clearer, more accessible and more intuitive public service.
View case study
Datum asked me to help shape the product direction and design foundations for their AI-powered developer platform, while building a lean design team and establishing collaborative ways of working across the organisation.
View case study
Experian asked me to reimagine their suite of consumer digital products, used by millions of individuals worldwide, to act as a North Star for all future product design work.
View case study
Profile
I’m an AI-native product and experience design leader and hands-on UX/UI practitioner, helping teams turn complex customer problems into intelligent, useful, and commercially effective digital experiences.
Working on
B2B platforms
Consumer experiences
Content-rich websites
Fintech platforms
Internal tools
Native apps
Large-scale e-commerce
Public-sector services
SaaS products
Deep experience of
AI
B2B, B2C, D2C
E-commerce
Education
Fashion
Financial Services
Fintech
Hospitality
Infrastructure
Marketplaces
Medical & Health
Public Sector
Retail
SaaS
Sport & Leisure
Travel
As featured in
Creative Review
Communication Arts
Design Week
.net magazine
Smashing Magazine
Key skills
AI-assisted prototypingAI workflow designBrand identityDesign systemsFigma MCP serverProduct strategyService designStakeholder managementTeam leadershipUI & visual craftUser research & testingUX & product designWorkshop facilitation
Thoughts from my colleagues
“Work with Chris if you’d like to get great results that shine for your stakeholders and your users - you’ll almost certainly learn something new about design in the process too.”
James Lang
UX Director, Google
“Chris is committed to combining flair, and precision with evidence based user centred design. These qualities have allowed him to exhibit strong, sustainable design leadership.”
Mark Hicks
Strategy Director, cxpartners
“Chris is one of the most talented designers I’ve worked with. He has both a creative and business outlook so knows how to design websites and apps that perform and delight.”
Joe Leech
Keynote Speaker & VC Coach
“I had the pleasure of collaborating with Chris on website redesigns across several countries. He understood each market’s brand and needs, while always bringing a strong user-centred approach.”
Maxime Antoine-Moussiaux
Product Manager, Proximus
About AI and design
I see AI as a way to make the design process more connected.
It shortens the distance between an idea, a prototype, a test and something a developer can actually build from. The right people can be involved earlier, decisions can be made with more context, and the work can keep moving while learning happens.
AI does not replace judgement or craft. It reduces the friction around them, so better decisions can happen sooner.
I use AI to..
Organise research and data
Challenge assumptions
Streamline the design process
Connect design systems to live code
Bring design and prototyping tools closer together
Speed up the turnaround time of user testing
Rapidly prototype on-brand user experiences
Accelerate the rate of learning
Give developers better artifacts to build from
Document the stories behind our decisions
Reduce ambiguity
I don’t use AI to..
Decide what matters
Replace user evidence
Eliminate the opportunity to follow a hunch
Shortcut critical thinking
Outsource taste or judgement
Measure success
Replace the value of deep experience
Give me objective opinion
Critique design work
Remove responsibility from the designer
Choose what is right for the user or the business
Get in touch
I’m available via chris@chrisberridge.com or LinkedIn.
Chris Berridge
Highlights
Roles
Case studies
Profile
Testimonials
AI and design
Contact
I help teams shape better products, platforms, services, and websites.
What I’ve been up to recently
Planning and running workshops with 60+ participants for a major public sector digital project.
Leveraging AI to deliver large-scale user research at speed for a project affecting everyone in the UK.
Shaping the brand and product for an AI startup, playing a key role in their $13m pre-seed raise.
Leading and undertaking the design of a mission-critical energy initiative website for GOV UK.
Leadership and senior roles
Adidas
Caterpillar Inc.
Channel 4
Clarks
Confused.com
Datum
Emirates
Experian
Guinness
Holiday Extras
Holland & Barrett
LEGO
L'Oréal
M&C Saatchi
Macmillan
Marriott
Nationwide
Nestlé
Npower
Panasonic
Spotify
StubHub
The Co-operative Bank
Thomson Holidays
Trainline
TUI
Virgin
Enterprise
AcasusAlastair CampbellBonafide HealthBreakroom
CardeoCookpadDatumExpian
FlexyHeritage Woolen Co.HumanworksMedian Inc.
Sapera GmbH
SparkolStudy ConnectTentbox
Startups / Small Business
Case studies
M+C Saatchi asked me to lead the redesign of the Department for Energy Security and Net Zero’s Save Energy at Home service, from workshops through to detailed design and user testing, to shape a clearer, more accessible and more intuitive public service.
View case study
Datum asked me to help shape the product direction and design foundations for their AI-powered developer platform, while building a lean design team and establishing collaborative ways of working across the organisation.
View case study
Experian asked me to reimagine their suite of consumer digital products, used by millions of individuals worldwide, to act as a North Star for all future product design work.
View case study
Profile
I’m an AI-native product and experience design leader and hands-on UX/UI practitioner, helping teams turn complex customer problems into intelligent, useful, and commercially effective digital experiences.
Working on
B2B platforms
Consumer experiences
Content-rich websites
Fintech platforms
Internal tools
Native apps
Large-scale e-commerce
Public-sector services
SaaS products
Deep experience of
AI
B2B, B2C, D2C
E-commerce
Education
Fashion
Financial Services
Fintech
Hospitality
Infrastructure
Marketplaces
Medical & Health
Public Sector
Retail
SaaS
Sport & Leisure
Travel
As featured in
Creative Review
Communication Arts
Design Week
.net magazine
Smashing Magazine
Key skills
AI-assisted prototypingAI workflow designBrand identityDesign systemsFigma MCP serverProduct strategyService designStakeholder managementTeam leadershipUI & visual craftUser research & testingUX & product designWorkshop facilitation
Thoughts from my colleagues
“Work with Chris if you’d like to get great results that shine for your stakeholders and your users - you’ll almost certainly learn something new about design in the process too.”
James Lang
UX Director, Google
“Chris is committed to combining flair, and precision with evidence based user centred design. These qualities have allowed him to exhibit strong, sustainable design leadership.”
Mark Hicks
Strategy Director, cxpartners
“Chris is one of the most talented designers I’ve worked with. He has both a creative and business outlook so knows how to design websites and apps that perform and delight.”
Joe Leech
Keynote Speaker & VC Coach
“I had the pleasure of collaborating with Chris on website redesigns across several countries. He understood each market’s brand and needs, while always bringing a strong user-centred approach.”
Maxime Antoine-Moussiaux
Product Manager, Proximus
About AI and design
I see AI as a way to make the design process more connected.
It shortens the distance between an idea, a prototype, a test and something a developer can actually build from. The right people can be involved earlier, decisions can be made with more context, and the work can keep moving while learning happens.
AI does not replace judgement or craft. It reduces the friction around them, so better decisions can happen sooner.
I use AI to..
Organise research and data
Challenge assumptions
Streamline the design process
Connect design systems to live code
Bring design and prototyping tools closer together
Speed up the turnaround time of user testing
Rapidly prototype on-brand user experiences
Accelerate the rate of learning
Give developers better artifacts to build from
Document the stories behind our decisions
Reduce ambiguity
I don’t use AI to..
Decide what matters
Replace user evidence
Eliminate the opportunity to follow a hunch
Shortcut critical thinking
Outsource taste or judgement
Measure success
Replace the value of deep experience
Give me objective opinion
Critique design work
Remove responsibility from the designer
Choose what is right for the user or the business
Get in touch
I’m available via chris@chrisberridge.com or LinkedIn.
Chris Berridge
Highlights
Roles
Case studies
Profile
Testimonials
AI and design
Contact
I help teams shape better products, platforms, services, and websites.
What I’ve been up to recently
Planning and running workshops with 60+ participants for a major public sector digital project.
Leveraging AI to deliver large-scale user research at speed for a project affecting everyone in the UK.
Shaping the brand and product for an AI startup, playing a key role in their $13m pre-seed raise.
Leading and undertaking the design of a mission-critical energy initiative website for GOV UK.
Leadership and senior roles
Adidas
Caterpillar Inc.
Channel 4
Clarks
Confused.com
Datum
Emirates
Experian
Guinness
Holiday Extras
Holland & Barrett
LEGO
L'Oréal
M&C Saatchi
Macmillan
Marriott
Nationwide
Nestlé
Npower
Panasonic
Spotify
StubHub
The Co-operative Bank
Thomson Holidays
Trainline
TUI
Virgin
Enterprise
AcasusAlastair CampbellBonafide HealthBreakroom
CardeoCookpadDatumExpian
FlexyHeritage Woolen Co.HumanworksMedian Inc.
Sapera GmbH
SparkolStudy ConnectTentbox
Startups / Small Business
Case studies
M+C Saatchi asked me to lead the redesign of the Department for Energy Security and Net Zero’s Save Energy at Home service, from workshops through to detailed design and user testing, to shape a clearer, more accessible and more intuitive public service.
View case study
Datum asked me to help shape the product direction and design foundations for their AI-powered developer platform, while building a lean design team and establishing collaborative ways of working across the organisation.
View case study
Experian asked me to reimagine their suite of consumer digital products, used by millions of individuals worldwide, to act as a North Star for all future product design work.
View case study
Profile
I’m an AI-native product and experience design leader and hands-on UX/UI practitioner, helping teams turn complex customer problems into intelligent, useful, and commercially effective digital experiences.
Working on
B2B platforms
Consumer experiences
Content-rich websites
Fintech platforms
Internal tools
Native apps
Large-scale e-commerce
Public-sector services
SaaS products
Deep experience of
AI
B2B, B2C, D2C
E-commerce
Education
Fashion
Financial Services
Fintech
Hospitality
Infrastructure
Marketplaces
Medical & Health
Public Sector
Retail
SaaS
Sport & Leisure
Travel
As featured in
Creative Review
Communication Arts
Design Week
.net magazine
Smashing Magazine
Key skills
AI-assisted prototypingAI workflow designBrand identityDesign systemsFigma MCP serverProduct strategyService designStakeholder managementTeam leadershipUI & visual craftUser research & testingUX & product designWorkshop facilitation
Thoughts from my colleagues
“Work with Chris if you’d like to get great results that shine for your stakeholders and your users - you’ll almost certainly learn something new about design in the process too.”
James Lang
UX Director, Google
“Chris is committed to combining flair, and precision with evidence based user centred design. These qualities have allowed him to exhibit strong, sustainable design leadership.”
Mark Hicks
Strategy Director, cxpartners
“Chris is one of the most talented designers I’ve worked with. He has both a creative and business outlook so knows how to design websites and apps that perform and delight.”
Joe Leech
Keynote Speaker & VC Coach
“I had the pleasure of collaborating with Chris on website redesigns across several countries. He understood each market’s brand and needs, while always bringing a strong user-centred approach.”
Maxime Antoine-Moussiaux
Product Manager, Proximus
About AI and design
I see AI as a way to make the design process more connected.
It shortens the distance between an idea, a prototype, a test and something a developer can actually build from. The right people can be involved earlier, decisions can be made with more context, and the work can keep moving while learning happens.
AI does not replace judgement or craft. It reduces the friction around them, so better decisions can happen sooner.
I use AI to..
Organise research and data
Challenge assumptions
Streamline the design process
Connect design systems to live code
Bring design and prototyping tools closer together
Speed up the turnaround time of user testing
Rapidly prototype on-brand user experiences
Accelerate the rate of learning
Give developers better artifacts to build from
Document the stories behind our decisions
Reduce ambiguity
I don’t use AI to..
Decide what matters
Replace user evidence
Eliminate the opportunity to follow a hunch
Shortcut critical thinking
Outsource taste or judgement
Measure success
Replace the value of deep experience
Give me objective opinion
Critique design work
Remove responsibility from the designer
Choose what is right for the user or the business
Get in touch
I’m available via chris@chrisberridge.com or LinkedIn.