Chris Berridge.

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The UK's second largest price comparison site asked us to help them reposition their brand, to enable them to differentiate themselves within in a rapidly-changing market.

I lead the design during the multi-phase programme of work, including running a series of workshops to create a set of brand principles that clearly articulated the new market positioning, proposition and tone of voice.

We took these design principles and undertook an extensive mobile-first redesign of their site, with an accompanying digital design language that is used as a central reference point to this day.

I structured the initial brand workshop to enable us to explore the relationship between the new brand mascot (Brian the Robot), and the core identity.

We defined a set of design principles that enabled us to create a multi-layered brand world, with the mascot adding humour and character to a solid and dependable underlying identity.

The visual language was developed into a flexible, reusable set of components and patterns that the team could use to build and continuously evolve their digital touchpoints.

“Chris is one of the best designers I've ever worked with.”

— Joe Leech, Author of Psychology for Designers

Featured case studies

Rebranding a bank for Smile.

Redesigning the site.

A living design guide & UI for Holiday Extras.

Visual identity and design system for Promonews.

A global visual language for Marriott.

Product design for the Moneyhub folks.

E-commerce at scale for Holland & Barrett.

A bold aesthetic for Homedecor.

Branding a new agency for Nationwide.

Designing an Alpha for the ONS.

Random excerpts from my Scrapbook.