At the outset of the project I ran a workshop to delve into the meaning behind the brand, and to define an appropriate personality for design work moving forward.
Once I had the principles in place, I began the work of creating an appropriate aesthetic for the new brand.
A key element of the redesign was the introduction of the Holiday Extras 'Task Bar' - a signature UI component that served a dual purpose; elegantly solving a UX challenge around surfacing different product types, whilst enabling customers to complete their task quickly and easily.
“The work was (is) some of the best I've ever seen. Genuinely.”
— Alex Hunter, ex Global Head of Online for the Virgin Group