We worked from Marriott HQ in Washington DC for the duration of the project, which we kicked off with a workshop to delve into the unique challenges facing such a global brand.
The visual language I designed was to be the basis for a global redesign of the Marriott digital touchpoints. This informed all of the choices I made, from the typeface (with huge international character set) to the colour scheme (designed to complement a range of secondary, region-specific secondary colours).
A number of variations on the theme were developed to cater for differing cultural contexts, from the familiar warmth of the US visual language to the luxurious sheen of the Chinese version.
“Chris is a strong design leader, with a strategic view on design that I really valued during my time at cxpartners.”
— Alastair Lee, Digital Strategy and Product Development