After an initial period of research I ran a callaborative brand workshop to delve into the characteristics of The Studio’s identity. The outputs of this workshop were distilled into a set of brand principles we used to shape the design work.
We worked through a number of iterations with the team, exploring concepts based around an idea of proximity and collaboration, before selecting a favourite to be developed further.
The typography and graphical flourishes both adhere to an elegantly angular concept - we wanted the aesthetic to create beauty and order from seemingly chaotic consituent parts, a reflection of the capabilities of the team.
The identity was packaged as a toolkit of styles, rather than a prescriptive set of guidelines. This gave the freedom to create unique artworks for a range of applications - from coffee cups to workplace posters. The new Studio team took the outputs from our work and continued to develop the concept before officially launching the agency.
“Chris is a joy to work with. He is an excellent designer who comes up with elegant, usable solutions to his clients’ design problems.”
— Jesmond Allen, Head of UX, cxpartners