Chris Berridge.

Work  /  Contact

The Office for National Statistics

Over the course of 3 months I worked with the ONS to transform a website that was previously so bad it was mentioned in Parliament.

Working closely with the great Matt Jukes I created an overarching visual language that we then used to create an Alpha of the new site.

A key consideration was to bring the data to life for customers, so we took a highly typographic approach, and structured the experience to allow simple browsing without prior knowledge of the intricacies of statistical reports.



Colour and composition were used strategically to draw attention to key data, and provide a clear sense of visual hiarachy.



The search function was opened up to help customers as they began their search, surfacing useful links early to help those uncertain of what they were looking for.


Following the succesful trial of the Alpha, the visual language was taken on by the internal ONS team and used as the backbone for the full site relaunch.

“Chris is a joy to work with. He is an excellent designer who comes up with elegant, usable solutions to his clients’ design problems.”

— Jesmond Allen, Head of UX, cxpartners

Featured case studies

Rebranding a bank for Smile.


Redesigning the Confused.com site.


A living design guide & UI for Holiday Extras.


Visual identity and design system for Promonews.


A global visual language for Marriott.


Product design for the Moneyhub folks.


E-commerce at scale for Holland & Barrett.


A bold aesthetic for Homedecor.


Branding a new agency for Nationwide.


Designing an Alpha for the ONS.


Random excerpts from my Scrapbook.