HumanWorks
I helped New York-based startup HumanWorks create an ambitious new digital product from the ground up. My role encompassed the shaping of digital strategy, conducting a variety of UX activities, and crafting a world-class UI.
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- Prototyping
- Usability testing
- User interviews
- Persona creation
- User journey mapping
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- Visual language
- Design system
- Design sprints
- User interface design
The project began with a detailed Discovery phase, where I undertook stakeholder interviews, held a series of collaborative workshops, put together personas, mapped key user journeys, and worked with the development team to draft a detailed information architecture.
With the shape of the product (and system) established, it was time to create a brand identity for the product that we could use in subsequent design phases. I shaped the new identity, including running brand workshops, defining objectives, documenting values, and undertaking the design work.
